Giantess - Tall Clothes for Tall Broads
Passionate about creating clothing for women who are underserved by traditional brands, Lara Schmidt and Kate Adams created Giantess. Located in Austin, Texas the business needed a complete build-out from the ground up, that represented their quirky humor and high-end brand.
Target Audience & Demographics
The Tall Broad
Has a tall frame of 5’8 or greater
Requires work, casual and formal clothing that can fit her unique shape
Wants high quality fabric and construction
Highly interested in fashion trends
E-commerce from the ground up
Created a responsive website that looks good across devices and platforms
Developed a mobile app that allows for on-the-go purchasing, drop shipping and delivery notifications
Designed an interactive dressing room that allows the user to enter their measurements so they can find the best fit for them
Created marketing and data strategies that aid in creating product recommendations, promotional offers, email programs, push notifications and text message alerts
Devised a content marketing strategy and implemented blog articles, social media and sharable graphics
Giantess Virtual Reality E-commerce
We designed a fully immersive Virtual Reality experience for Giantess, including clothing customization and avatar try ons. Here is a short video with some of the functionality.