WOLFE & SMITH UX CONSULTANTS
UX Design, UI Coding, Website Development and Digital Marketing Consultants

Mason Outdoors

Mason Mountain Wear
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#000758

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#9E3223

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Mason Mountain Wear

BUILDING A NEW BRAND

Mason started their journey as a manufacturer of other well-known brands but is transitioning to their own retail label. Owner David Mason wanted to create not only a fully fleshed out digital e-commerce platform but also an in-store retail experience. The goal was to represent the rugged individualism of his home-state of Colorado while offering advanced customization and extended sizes.

Target audience

The Bearded Trail-Blazer

  • Avid outdoorsman, who cannot find clothing and gear to fit his unique frame
  • Is looking for gear with a warranty, that has been rated for extreme conditions
  • Wants top-notch construction
  • Interested in reading reviews and field tests 
  • Bases decisions on data
  • Is looking for pricing that competes with name brands 

The Granola Warrior

  • Avid outdoor enthusiast, who is looking for custom clothing to fit her curves
  • Is looking for value as well as custom sizing
  • Interested in color and style as well as functionality
  • Basis decisions on social cues and reviews

BUILDING A BETTER BASECAMP

  • Full branding package including logo, brand guidelines, color palette, and typefaces. 
  • Conducted full user research, user personas, and stories
  • Mapped out the full workflow
  • Created the user experience design across platforms and browsers
  • Designed a mobile app experience that sent push notifications, SMS text messages as an integration with a CRM to increase sales
  • Built processes to show new and existing customers promotional offers and recommendations that align with their browsing or previous orders
  • Crafted a full product configurator to custom tailor items of clothing to the customer's needs

Mason Mountain Wear Clothing Configurator Screens

Clothing Configurator start page

CONFIGURATOR START PAGE

Clothing configurator body type page

BODY TYPE SELECTION

Clothing configurator color selection

GARMENT COLOR SELECTION


Mobile Wireframes

UX Wireframes
 

Mason Mountain Wear Tablet

UX Ecommerce