Can you speak into "The Glass?"
So Google Glass has been on my mind a lot lately. I am one of those people who love technology but won’t buy it until there is a sound business or professional reason to do so. (Ok, so I am still looking for those reasons for my Xbox One, but I swear I will find one.) At the initial launch my mind sizzled from all of the inherent possibilities: online shopping where my mathematically correct avatar can try on clothes for me; advertisements that I can engage with on a far more virtual level; real-time driving instructions; tactical assessments of my surroundings; being able to read email and walk without threat of falling into a fountain! So many possibilities both from a product development and from a business perspective, right? As much as I may have wanted Google Glass to be the Star Trek gadget to end all Star Trek gadgets, it’s not.
What it is, however, is a great tool for Brand Journalism. That’s right, folks, I just used some buzzwords. As an archival tool for video and photography, Google Glass is second only to your eyes. So what does this mean for your business? It means that you can turn any employee into a brand journalist. This is fantastic for your blog, social media platform or other online engagement tools. Better yet, you can do live interviews with “The Glass” and upload them straight to your media outlet of choice. Effectively turning any and every person wearing them into a content creator.
Which is essentially what Google’s whole “Google Explorer” program is about. Recruit a bunch of “early adopters”, let them show off what Google Glass can do. If you haven’t already checked out the section about the explorers you should: https://www.google.com/glass/start/explorer-stories/
At an initial cost of $1500, I won’t be buying the whole social media department a pair but with its robust feature set I think I can swing a pair for myself.